Customers of VTB and Pochta banks can now enjoy cashback deals for La Roche-Posay

Jointly with La Roche-Posay and the MGCOM media agency, CASHOFF has launched an offer campaign on all of the LOEE-connected platforms: VTB, Pochta bank, Novikombank, Skrepka, Yepy and others. The cumulative audience totals over 6 million customers. The users can enjoy cashback of up to 5% for a La Roche-Posay item if a receipt has been uploaded through QR code scanning.

The advertising market is changing. Advertisers are demanding more from campaigns than just a reach to a large audience – they care about the number of leads and purchases. New marketing tools see growing demand among large brands, such as La Roche-Posay, who value direct communication with their customers. LOEE’s Technologies powered by CASHOFF ensure precise targeting with the brand only paying per sale.

Dmitry Gorkov, CEO at CASHOFF

LOEE’s Loyalty Technologies enable brand’s cashback deals to appear on the partnered platforms with advanced profiling and targeting tools. CASHOFF’s Research confirms that such an approach helps increase brand loyalty and prompt the customer to deliberate purchasing of the brand’s items, motivated by increased gain.


CASHOFF is an international fintech company established in 2013. CASHOFF’s developments have Big Data and AI technologies at their heart: the deployment of such helps create an enhanced customer journey, boost customer engagement and increase brand loyalty. The company enjoys partnerships with over 50+ banks worldwide and more than three million retail customers. CASHOFF is also developing a cashback-per-item for purchases of popular global brands. The company’s key markets are Europe, Asia, Russia and CIS.

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